haku: @author Nataraajan, R. / yhteensä: 2
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| Tekijä: | Nataraajan, R. Angur, M. |
| Otsikko: | A quest for the "Industrial Maven" |
| Lehti: | Industrial Marketing Management
1997 : JUL, VOL. 26:4, p. 353-362 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | This article introduces the industrial counterpart of the market maven. Calling this entity the "industrial maven", the authors define it, and clarify the concept of industrial mavenism. Further, they report the results of an exploratory study base don a fairly comprehensive cross-section of industries that not only corroborate the existence of industrial mavens but also provide a preliminary confirmation of the characteristics of industrial mavens. |
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