haku: @author Zien, K. A. / yhteensä: 2
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| Tekijä: | Zien, K. A. Buckler, S. A. |
| Otsikko: | From Experience: Dreams to Market: Crafting a Culture of Innovation |
| Lehti: | Journal of Product Innovation Management
1997 : JUL, Vol. 14:4, p. 274-287 |
| Asiasana: | CULTURE INNOVATION MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Do certain common principles guide uncommonly innovative companies down the risk-riddled road to value creation? Or do successful innovators break boldly through the barriers to the new product development along pathways of their own unique making? The writers discern a strikingly consistent model of how companies craft and sustain cultures in which innovation is nurtured, rewarded, even demanded. |
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