haku: @author Wiltinger, K. / yhteensä: 2
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| Tekijä: | Wiltinger, K. |
| Otsikko: | Personalmarketing auf Basis von Conjoint-Analysen |
| Lehti: | Zeitschrift für Betriebswirtschaft
1997 : ERGÄNZUNGSHEFT 3/97, p. 55-79 |
| Asiasana: | HUMAN RESOURCE MANAGEMENT RECRUITMENT ACADEMIC STAFF CONJOINT ANALYSIS EMPIRICAL RESEARCH GERMANY |
| Kieli: | ger |
| Tiivistelmä: | A company's success in recruiting highly qualified universi- ty graduates is dependent on various psychological con- structs that influence the graduate's decision to join a certain company. The constructs most frquently described in the literature are (1) the company's image as an employer (2) the graduate's requirements/expectations concerning his or her future employer. The paper tries to add knowledge on how the psychological constructs influence the graduate's decision and to improve the methodology of empirical research on the importance of single decision criteria by using Conjoint Measurement. First, using the results of the Conjoint Analysis it is shown that former studies have underestimated the importance of some specific decision criteria. |
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