haku: @author Randall, D. / yhteensä: 2
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| Tekijä: | Randall, D. |
| Otsikko: | Consumer strategies for the Internet: 4 scenarios (Absatzstrategie) |
| Lehti: | Long Range Planning
1997 : APR, VOL. 30:2, p. 157-168 |
| Asiasana: | |
| Vapaa asiasana: | EDV-VERBUNDANLAGE, UNTERNEHMENSSTRATEGIE INFORMATIK, UNTERNEHMENSPLANUNG |
| Kieli: | eng |
| Tiivistelmä: | This article provides a step by step guide for focusing a company's Internet strategy on the external climate. To this purpose, the author describes 4 different Internet scenarios to stimulate business people's thoughts about the Internet's future. Each scenario implies a different business model that a company should be prepared to follow should it emerge. The author concludes with a set of guidelines for Internet content businesses. |
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