haku: @author Hanna, J. / yhteensä: 2
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Tekijä: | Hanna, J. Millar, R. |
Otsikko: | Promoting tourism on the Internet |
Lehti: | Tourism Management
1997 : NOV, VOL. 18:7, p. 469-470 |
Asiasana: | TOURISM MANAGEMENT INTERNET |
Kieli: | eng |
Tiivistelmä: | This research note presents the lessons learnt from the development of a prototype tourist information service developed for a tourist board using the world-wide web. The lessons discussed fall into three main categories, namely: page design; managerial issues; and information content. Finally conclusions are drawn and suggestions made for further work. With the continuing growth of the Internet and, in particular, the world-wide web, there now exists a new marketing potential for tourist regions. |
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