haku: @author Kasouf, C. / yhteensä: 2
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| Tekijä: | Kasouf, C. Celuch, K. |
| Otsikko: | Interfirm relationships in the supply chain: the small supplier's view |
| Lehti: | Industrial Marketing Management
1997 : NOV, VOL. 26:6, p. 475-486 |
| Asiasana: | SUPPLIERS TECHNOLOGICAL CHANGE INDUSTRIAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | The need for global market presence, the complexity of new product development, and the emphasis on core competence are making alliances among firms more important, and recent evidence suggests that these issues are affecting small suppliers as well as the large firms that are their customers. This paper studied the relationship orientation in a fragmented supplier industry whose single largest customer group is automotive OEMs. |
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