haku: @author Babin, B. J. / yhteensä: 2
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| Tekijä: | Babin, B. J. Griffin, M. |
| Otsikko: | The nature of satisfaction: An updated examination and analysis |
| Lehti: | Journal of Business Research
1998 : FEB, VOL. 41:2, p. 127-136 |
| Asiasana: | CUSTOMERS CONSUMER BEHAVIOUR MODELS |
| Kieli: | eng |
| Tiivistelmä: | The research presented uses advances in both satisfaction research and measurement theory to provide a more precise view of consumer satisfaction and dissatisfaction than has been previously offered. While some researchers have used indicators that, arguably, lack face validity due to contamination of other closely related constructs, the conceptualization offered in this study maximizes face validity and is more true to the nature of reflect indicators of latent constructs. Additionally, the possibility of distinct satisfaction and dissatisfaction constructs is investigated. |
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