haku: @author Clark, B. / yhteensä: 2
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Tekijä: | Clark, B. Montgomery, D. |
Otsikko: | Deterrence, reputations, and competitive cognition |
Lehti: | Management Science
1998 : JAN, VOL. 44:1, p. 62-82 |
Asiasana: | REPUTATION COMPETITION COGNITION |
Kieli: | eng |
Tiivistelmä: | This study examines an aspect of competitive interactions that has attracted increasing research attention: the relationship between deterrence and competitive reputations. The authors build a conceptual model of the antecedents and consequences of a firm's reputation for being a credible defender of its markets. Theory and limited empirical evidence suggests a firm with this reputation should deter competitive attacks against it. The authors explore how a manager's competitive cognition about her opponents' patterns of activity in the marketplace and previous success can lead her to perceive a competitor as a credible defender. |
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