haku: @author Bayus, B. / yhteensä: 2
viite: 1 / 2
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| Tekijä: | Bayus, B. |
| Otsikko: | An analysis of product lifetimes in a technologically dynamic industry |
| Lehti: | Management Science
1998 : JUN, VOL. 44:6, p. 763-775 |
| Asiasana: | MANAGEMENT TECHNOLOGY OPERATIONAL RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The conventional wisdom that product lifetimes are shrinking has important implications for technology management and product planning. However, very limited empirical information on this topic is available. In this paper, product lifetimes are directly measured as the time between product introduction and withdrawal. Statistical analyses of desktop personal computer models introduced between 1974 and 1992 are conducted at various product market levels. |
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