haku: @author Manrai, A. / yhteensä: 2
viite: 2 / 2
« edellinen | seuraava »
| Tekijä: | Andrews, R. Manrai, A. |
| Otsikko: | Feature-based elimination: model and empirical comparison |
| Lehti: | European Journal of Operational Research
1998 : DEC 1, VOL. 111:2, p. 248-267 |
| Asiasana: | OPERATIONAL RESEARCH ECONOMICS MODELS |
| Kieli: | eng |
| Tiivistelmä: | Experimental and verbal protocol research suggest that consumers appear to use noncompensatory screening strategies to remove alternatives and simplify complex choice situations prior to making a choice. Existing multi-phased choice models assume that the consumer initially evaluates each alternative to determine whether it should pass the first-stage screen and enter the choice set. The feature-based elimination model proposed in this study allows the consumer to avoid processing information for each alternative when forming the choice set. |
« edellinen | seuraava »
SCIMA