haku: @author Agrawal, N. / yhteensä: 2
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| Tekijä: | Smith, S. A. Agrawal, N. McIntyre, S. H. |
| Otsikko: | A discrete optimization model for seasonal merchandise planning |
| Lehti: | Journal of Retailing
1998 : SUMMER, VOL. 74:2, p. 193-221 |
| Asiasana: | MERCHANDISING BUSINESS CYCLES PLANNING MODELS |
| Kieli: | eng |
| Tiivistelmä: | This article proposes a methodology for developing an optimal promotional plan that maximizes total season profit, subject to promotional resource constraints and a set of possible market scenarios, by selecting from a discrete set of candidate ads and markdowns. |
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