haku: @author Zhu, Xiyan / yhteensä: 2
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| Tekijä: | Zhu, Xiyan |
| Otsikko: | The development of theory of marketing in China and prospects for it (original in Chinese) |
| Lehti: | China Business and Market (c)
1998 : 3, p.28-31 |
| Asiasana: | MARKETING CHINA |
| Kieli: | chn |
| Tiivistelmä: | After reviewing the course of dissemination of the theory of marketing in China, this paper analyzes in-detail the problems existing in the research on China's theory of marketing. Then it approaches deeply such issues as how to establish the theory of marketing with Chinese characteristics and promote the healthy development of the theoretical research. It points out that the theoretical circles specializing in marketing should study conscientiously the practice of Chinese enterprises in this line and the applicability of the Western theory in China on one hand and call the enterprise circles and the government department concerned for arousing their attention to marketing and making contributions to the development of the China's theory of marketing. |
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