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| Tekijä: | Appiah-Adu, K. Singh, S. |
| Otsikko: | Differences between marketing orientation in foreign and domestic firms in an emerging market: and empirical study on Ghana |
| Lehti: | Journal of International Selling and Sales Management
1998 : SPRING, VOL. 4:1, p. 29-40 |
| Asiasana: | COMPANIES GHANA MARKETING |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study was to conduct an empirical investigation into the differences between the marketing orientation of foreign and domestic manufacturing firms in Ghana. More specifically, an attempt was made, firstly, to determine the differences in the perceived importance of different elements of the marketing function, and secondly, to distinguish between the actual performance of these activities in the firms selected. |
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