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Tekijä: | Ai, Hao |
Otsikko: | Opening up the great rural market (original in Chinese) |
Lehti: | China Market (c)
1998 : 8, p.48-49 |
Asiasana: | MARKETING RURAL AREAS CHINA |
Kieli: | chn |
Tiivistelmä: | The rural matket in our country has great potentialities. According to analysis, the income and spending levels of peasants lag behind that of the residents in cities and towns for about 12 years.In the near 10 years, 1.68 hundred million color TVs, 1.47 hundred million refrigerators ,1.62 hundred million washing machines will be needed if the households having electric appliances out of 2.3 hundred million rural families come up to the cities' popularization level in 1996. Otherwise, to open up rural market is confronted with great difficulty. Except for bringing out mechandise fit for sales, the enterprises have to make great efforts to set up the rural marketing network. The most essential in opening up the rural markets is to improve the peasants' income and living levels. |
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