haku: @author Marr, N. / yhteensä: 2
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| Tekijä: | Marr, N. Thomas, W. |
| Otsikko: | The acceptance/rejection of new products in the retail grocery industry: the influence of background elements |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1999 : APR, VOL. 9:2, p. 187-202 |
| Asiasana: | BUILDING MATERIALS INDUSTRY RETAILING INDUSTRIES |
| Kieli: | eng |
| Tiivistelmä: | The competition for shelf space in supermarkets continues to gain in intensity as the proliferation of "new" products maintains its momentum. The acceptance/rejection by supermarkets of "new" products is subject to a variety of processes and activities. This paper concentrates on the stage element, evaluation, of the consistuent parts of "product offer". The findings suggest that three "background elements" - decision involvement, experience of buyers and business philosophy - have significant influences on the importance of elements of "product offer". |
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