haku: @author Lundin, R. / yhteensä: 2
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Tekijä: | Wilson, T. Bostroem, U. Lundin, R. |
Otsikko: | Communications and expectations in after-sales service provision: experiences of an international Swedish firm |
Lehti: | Industrial Marketing Management
1999 : JUL, VOL. 28:4, p. 381-394 |
Asiasana: | INDUSTRIAL MARKETING MANAGEMENT SWEDEN |
Kieli: | eng |
Tiivistelmä: | After-sales service can be an important competitive factor in the global marketplace. This paper describes the operations of a Swedish firm and explores the apparent differences that develop in the provision of after-sales services through a distribution network for capital goods across national cultures. Results should be especially interesting to practitioners who have this responsibility on a day to day basis. |
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