haku: @author Mittelstaedt, J. D. / yhteensä: 2
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| Tekijä: | Stassen, R. E. Mittelstaedt, J. D. Mittelstaedt, R. A. |
| Otsikko: | Assortment overlap: Its effect on shopping patterns in a retail market when the distributions of prices and goods are known |
| Lehti: | Journal of Retailing
1999 : FALL, VOL. 75:3, p. 371-386 |
| Asiasana: | RETAILING PRODUCT VARIETY ALLOCATION CONSUMER BEHAVIOUR SHOPPING |
| Kieli: | eng |
| Tiivistelmä: | This study examines the merchandising factors affecting the sharing of customers between stores through a pairwise analysis of their assortment overlap, price differentiation, and interstore distance. Assortment overlap and interstore distance are determinants of shared patronage. |
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