haku: @author Rallapalli, K. C. / yhteensä: 2
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| Tekijä: | Rallapalli, K. C. Vitell, S. J. Szeinbach, S. |
| Otsikko: | Marketers' norms and personal values: An empirical study of marketing professionals |
| Lehti: | Journal of Business Ethics
2000 : MAR, VOL. 24:1, p. 65-75 |
| Asiasana: | ETHICS ATTITUDES INDIVIDUAL BEHAVIOUR MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates the relationships among marketers' deontological norms and personal values. Marketers' norms can be partly explained by personal values. Marketers' pricing and distribution norms, information and contract norms, norms pertaining tho marketers' honesty and integrity were significantly related to the personal values emphasizing excitement, warm relationships with others, enjoyment in life and a sense of accomplishment. |
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