haku: @author Rivette, K. G. / yhteensä: 2
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| Tekijä: | Rivette, K. G. Kline, D. |
| Otsikko: | Discovering new value in intellectual property |
| Lehti: | Harvard Business Review
2000 : JAN/FEB, VOL. 78:1, p. 54-66 |
| Asiasana: | Competitive advantage Strategic management Patents Intellectual property law USA |
| Vapaa asiasana: | Business intelligence Competitive intelligence |
| Kieli: | eng |
| Tiivistelmä: | More companies are learning to exploit patents as potent competitive weapons and as a source of unexpected revenues. Think clustering, bracketing, and mapping. It is demonstrated how companies can manage and deploy their patents not just as legal instruments but also as powerful financial assets and competitive weapons that can enhance their commercial success. |
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