haku: @author Bamossy, G.J. / yhteensä: 2
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| Tekijä: | Bamossy, G.J. Everdingen, Y.M. van |
| Otsikko: | Marketing of a financial innovation: commercial use of the Euro by the European companies prior to mandatory adoption |
| Lehti: | Journal of Business Research
2000 : MAY, VOL. 48:2, p. 123-133 |
| Asiasana: | Euro Financial innovation Marketing |
| Kieli: | eng |
| Tiivistelmä: | In this study a conceptual adoption model indentifying the various sets of factors that influence the adoption of the Euro in European companies for commercial purposes is developed and tested. |
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