haku: @author Knutson, B. J. / yhteensä: 2
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| Tekijä: | Knutson, B. J. |
| Otsikko: | College students and fast food - how students perceive restaurant brands |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2000 : JUN, VOL. 41:3, p, 68-74 |
| Asiasana: | Students Fast food industry Catering industry |
| Kieli: | eng |
| Tiivistelmä: | The main finding of this study is that college student like their fast-food restaurants to be above all else clean, friendly, and inexpensive - yet no chain is positioning itself to be the cleanest or friendliest. |
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