haku: @author Goodhardt, G. / yhteensä: 2
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| Tekijä: | Ehrenberg, A. Goodhardt, G. |
| Otsikko: | New brands: Near instant loyalty |
| Lehti: | Journal of Marketing Management
2000 : JUL, VOL. 16:6, p. 607-617 |
| Asiasana: | Brand loyalty Customers Product development |
| Kieli: | eng |
| Tiivistelmä: | An unexpected finding is that loyalty to the new brand was near-instant in some 20 cases examined so far: the new brands' average purchase frequency at launch is already at the same level as a year or two later and also as for competitive established brands. |
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