haku: @author Winkler, S. / yhteensä: 2
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| Tekijä: | Gierl, H. Winkler, S. |
| Otsikko: | Neue Gütezeichen als Qualitätssignale |
| Lehti: | Marketing: Zeitschrift für Forschung und Praxis
2000 : VOL. 22:3, p. 197-207 |
| Asiasana: | Quality Customers Consumer behaviour Information Education Psychology |
| Kieli: | ger |
| Tiivistelmä: | Marks of quality are supposed to be effective means to influence customers' preferences. Hence, a lot of quality marks have been introduced. In this study, the question is raised how institutions wanting to use these quality signs can supply them with an high information value. Model hypotheses used are tested in an experiment related to MBA education. The findings indicate the moderate repetitions of contacts and a credible source of the sign are helpful instruments to influence the persuasiveness of new quality marks (original in German). |
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