haku: @author Pauwels, P. / yhteensä: 2
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| Tekijä: | Matthyssens, P. Pauwels, P. |
| Otsikko: | Uncovering international market-exit processes: a comparative case study |
| Lehti: | Psychology & Marketing
2000 : AUG, VOL. 17:8, p. 697-719 |
| Asiasana: | Strategy Decision making Comparative research |
| Kieli: | eng |
| Tiivistelmä: | The exploratory comparative case sstudy is considered a starting point towsrd middle-range theory building on the psychological phenomena and proceses that underlie and drive market-exit decision making and implementation. |
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