haku: @author Dye, R. / yhteensä: 2
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| Tekijä: | Dye, R. |
| Otsikko: | The buzz on buzz |
| Lehti: | Harvard Business Review
2000 : NOV/DEC, VOL. 78:6, p. 139-146 |
| Asiasana: | Sales promotion Marketing Companies Products Success |
| Vapaa asiasana: | Myth |
| Kieli: | eng |
| Tiivistelmä: | Word-of-mouth promotion has become an increasingly potent force, capable of catapulting products from obscurity into runaway commercial successes. But to harness the considerable power of buzz, companies must reject five common myths. |
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