haku: @author Fitzsimons, G. / yhteensä: 2
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| Tekijä: | Fitzsimons, G. |
| Otsikko: | Consumer response to stockouts |
| Lehti: | Journal of Consumer Research
2000 : SEP, VOL. 27:2, p. 249-266 |
| Asiasana: | CONSUMERS DECISION ANALYSIS OPTIONS |
| Kieli: | eng |
| Tiivistelmä: | Consumer responses to stockouts, both in terms of consumer satisfaction with the decision process and in terms of subsequent store choice behavior, are explored. Four laboratory experiments involving stockouts in a consumer choice context are run. The results suggest that consumer response to stockouts is driven in large part by two factors: the effect of a stockout on the difficulty of making a choice from the set and the degree of personal commitment to the out-of-stock alternative. |
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