haku: @author Netemeyer, R.G. / yhteensä: 2
viite: 1 / 2
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| Tekijä: | Andrews, J.G. Burton, S. Netemeyer, R.G. |
| Otsikko: | Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions |
| Lehti: | Journal of Advertising
2000 : FALL, VOL. 29:3, p. 29-42 |
| Asiasana: | Advertising Disclosure Nutrition |
| Kieli: | eng |
| Tiivistelmä: | Primary food shoppers were recruited and interviewed in three U.S. markets. The study employs a 2 (ad claim type) x 2 (nutrition knowledge) x (disclosure type) between-subjects design using manipulated print advertisements. Effects of certain ad disclosure types are found to be dependent on ad claim type and nutrition knowledge levels. |
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