haku: @author Krugman, D.M. / yhteensä: 2
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| Tekijä: | Krugman, D.M. King, K.W. |
| Otsikko: | Teenage exposure to cigarette advertising in popular consumer magazines |
| Lehti: | Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 183-188 |
| Asiasana: | ADVERTISING PERIODICALS INDUSTRY TOBACCO INDUSTRY YOUNG PEOPLE |
| Kieli: | eng |
| Tiivistelmä: | The tobacco industry indicates that it does not advertise in magazines that reach a high percentance of young people. To avoid reaching teens, current tobacco industry practice is to use circulation data to assess the number of young people who receive a magazine. Results from the reported study demonstrate that using circulation data is not an accurate method for estimating the size of the teenage audience. |
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