haku: @author Souder, W.E. / yhteensä: 2
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| Tekijä: | Wren, B.M. Souder, W.E. Berkowitz, D. |
| Otsikko: | Market orientation and new product development in global industrial firms |
| Lehti: | Industrial Marketing Management
2000 : NOV, VOL. 29:6, p. 601-611 |
| Asiasana: | MARKET ORIENTATION PRODUCT DEVELOPMENT MULTINATIONAL COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | In a six-country study, two aspects of market orientation - market intelligence and customer orientation - were examined relative to traditional determinants of new product success. |
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