haku: @author Urban, D.J. / yhteensä: 2
viite: 2 / 2
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| Tekijä: | Tuten, T.L. Urban, D.J. |
| Otsikko: | An expanded model of business-to-business partnership formation and success |
| Lehti: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 149-164 |
| Asiasana: | BUSINESS-TO-BUSINESS PURCHASING RELATIONSHIP MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Partnership success is predicated on relationship attributes, communication, and conflict resolution techniques. It is important to specify what factors are associated with the initial formation of the partnership. |
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