haku: @author Burton, F. / yhteensä: 2
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| Tekijä: | Burton, F. Cross, A.R. Rhodes, M. |
| Otsikko: | Foreign market servicing strategies of UK franchisors: an empirical enquiry from a transactions cost perspective |
| Lehti: | Management International Review
2000 : VOL. 40:4, p. 373-400 |
| Asiasana: | FRANCHISING TRANSACTION COSTS UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates the firm's choice between franchising-out directly and appointing an intermediary to develop host markets. This decision is modelled using a transaction costs framework. The costs associated with monitoring, searching for and servicing franchise buyers are incorporated, as are the costs of protecting intellectual property. The model is tested using data on the scale and scope of UK outward franchising activity. |
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