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| Tekijä: | Schnaars, S. Ziamou, P. L. |
| Otsikko: | The essentials of scenario writing |
| Lehti: | Business Horizons
2001 : JUL-AUG, VOL. 44:4, p. 25-31 |
| Asiasana: | PREDICTION THEORY FORECASTING TECHNIQUES SCENARIOS LONG RANGE PLANNING UNCERTAINTY |
| Kieli: | eng |
| Tiivistelmä: | Scenarios offer an attractive alternative to the false precision promised by pointestimate forecasts. A qualitative character of scenarios is more in keeping with the messy future encountered in realworld forecasting - especially long-term forecasting of radically new products and technologies, on which data are few and uncertainty in rife. |
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