haku: @author Rohwer, J. / yhteensä: 2
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Tekijä:Rohwer, J.
Otsikko:What's up with Steve case's DoCoMo deal?
Lehti:Fortune
2000 : OCT 30, VOL. 142:10, p. 94-96
Asiasana:JAPAN
INTERNET
GLOBAL MARKETING
Kieli:eng
Tiivistelmä:America Online's new joint venture with the cell phone giant may end up being about a lot more than just adding subscribers in Japan. In an era of USD 100 billion mergers, a USD 100 million deal seems like small change. But NTT DoCoMo's recent acquisition of 42% of America Online's operations in Japan means a lot more than the paltry price tag suggests. DoCoMo is the world's most Internet-savvy and highly capitalized mobile phone carrier.
SCIMA tietueen numero: 222402
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