haku: @author Rysman, M. / yhteensä: 2
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| Tekijä: | Rysman, M. |
| Otsikko: | How many franchises in a market? |
| Lehti: | International Journal of Industrial Organization
2001 : MAR, VOL. 19:3-4, p. 519-542 |
| Asiasana: | FRANCHISING STRATEGY COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | This paper studies how firms use their number of franchises as a strategic tool. Firms can commit to high output by creating many franchises. However, signing a single franchise contract with a low wholesale price is an equally effective way to generate output. The value of granting many franchises is undercut when firms can sign contracts afterwards, so firms place only a single franchise in a market. This finding reverses previous results which did not model contracts. The same issues arise in international competition policy, where countries use anti-trust policy to affect their number of exporters and use subsidies to affect the choices of exporters. |
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