haku: @author Rigdon, E. / yhteensä: 2
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| Tekijä: | Mathwick, C. Malhotra, N. Rigdon, E. |
| Otsikko: | Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment |
| Lehti: | Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 39-56 |
| Asiasana: | MEASUREMENT INTERNET INFORMATION TECHNOLOGY SHOPPING |
| Kieli: | eng |
| Tiivistelmä: | An experiential value scale (EVS) reflecting the benefits derived from perceptions of playfulness, aesthetics, customer "return on investment" and service excellence is developed and tested in the Internet and catalogue shopping context. This study evaluates the psychometric properties of the EVS in both samples and tests the hypothesized hierarchical structure. Predictive modelling points to the value of the EVS as a measurement tool, useful in describing the perceived make-up of a retail value package and predicting differences in shopping preferences and patronage intent in multichannel retail systems. Study limitations and directions for future research are identified. |
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