haku: @author Urban, D.J. / yhteensä: 2
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| Tekijä: | Urban, D.J. Hoffer, G.E. Pratt, M.D. |
| Otsikko: | Perceptions of advertising in the market for used vehicles |
| Lehti: | Journal of Advertising Research
2001 : JAN-FEB, VOL. 41:1, p. 66-77 |
| Asiasana: | ADVERTISING MOTOR VEHICLES INDUSTRY |
| Vapaa asiasana: | USED VEHICLES |
| Kieli: | eng |
| Tiivistelmä: | This article presents the results of a survey of almost 600 used-vehicle buyers, indicating significant relationships between consumer demographics and 1) the importance of advertising relative to other factors that consumers consider in selecting a used-vehicle seller; 2) the relative importance of advertising and other information that consumers consider in selecting a used-vehicle seller or a make/model of used vehicle; 3) the type of seller at which the consumer purchased the vehicle. |
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