haku: @author Roehm, M.L. / yhteensä: 2
viite: 2 / 2
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| Tekijä: | Roehm, M.L. |
| Otsikko: | Instrumental vs. vocal versions of popular music in advertising |
| Lehti: | Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 49-58 |
| Asiasana: | ADVERTISING RESEARCH CONSUMER BEHAVIOUR MUSIC |
| Kieli: | eng |
| Tiivistelmä: | The present research examines recall for advertising messages that are presented via two musical formats: either via an instrumental version of a popular song or via a vocal version. For individuals who are familiar with the song, recall of the message is greater when an instrumental version of the song appears than when a vocal version of the song appears. |
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