haku: @author Damjan, J. / yhteensä: 2
viite: 1 / 2
« edellinen | seuraava »
| Tekijä: | Vida, I. Damjan, J. |
| Otsikko: | The role of consumer characteristics and attitudes in purchase behavior of domestic versus foreign made products: the case of Slovenia |
| Lehti: | Journal of East-West Business
2000 : VOL. 6:3, p. 111-133 |
| Asiasana: | CONSUMER CHOICE PURCHASING SLOVENIA |
| Kieli: | eng |
| Tiivistelmä: | The aim of this study was to investigate the role of factors underlying consumer choice of domestic vs. foreign products on a sample of consumers in a less traditional post-socialist economy of Slovenia. Empirical results confirmed the postulated relationships among the protectionism dimension of ethnocentric attitudes, familiarity with global brands and consumer domestic purchase decisions for the product categories examined in this study. |
« edellinen | seuraava »
SCIMA