haku: @author Salminen, R.T. / yhteensä: 2
viite: 2 / 2
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Tekijä: | Cadogan, J.W. Paul, N.J. Salminen, R.T. Puumalainen, K. Sundqvist, S. |
Otsikko: | Key antecedents to "export" market-orientated behaviors: a cross-national empirical examination |
Lehti: | International Journal of Research in Marketing
2001 : SEP, VOL. 18:3, p. 261-282 |
Asiasana: | EXPORTS MARKET ORIENTATION FINLAND NEW ZEALAND |
Kieli: | eng |
Tiivistelmä: | In this paper, a model of the key determinants of firms' market-oriented activities in their export operations was developed and tested on survey data from New Zealand and Finland. |
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