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| Tekijä: | Zavestoski, s. |
| Otsikko: | The social-psychological bases of anticonsumption attitudes |
| Lehti: | Psychology & Marketing
2002 : FEB, VOL. 19:2, p. 149-165 |
| Asiasana: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR PSYCHOLOGY STRESS |
| Kieli: | eng |
| Tiivistelmä: | This article proposes that the increasing number of individuals voluntarily reducing their levels of consumption may be motivated by underlying social-psychological stress related to living in a consumer society. Of the three primary motivational bases of the self (esteem, efficacy, and authenticity), it is argued that only self-esteem and self-efficacy can be acquired through consumption. |
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