haku: @author Cleveland, M. / yhteensä: 2
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| Tekijä: | Laroche, M. Cleveland, M. Maravelakis, I. |
| Otsikko: | Attitude accessibility, certainty and the attitude-behaviour relationship: an empirical study of ad repetition and competitive interference effects |
| Lehti: | International Journal of Advertising
2002 : VOL. 21:2, p. 149-174 |
| Asiasana: | Television advertising Brands Psychology |
| Kieli: | eng |
| Tiivistelmä: | This empirical study considers the influence of both advertising repetition and brand share attitudes, attitude accessibility, attitude certainty, and the overall attitude-behaviour relationship in the context of television (TV) advertisements. |
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