haku: @author Brunel, F. F. / yhteensä: 2
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| Tekijä: | Otnes, C. C. Ruth, R. A. Brunel, F. F. |
| Otsikko: | Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed- Emotions Context |
| Lehti: | Journal of the Academy of Marketing Science
2002 : WINTER, VOL. 30:1, p. 44-58 |
| Asiasana: | COGNITION CONSUMER ATTITUDES CONSUMPTION CONSUMERS |
| Kieli: | eng |
| Tiivistelmä: | This research investigates how individuals' cognitive interpretations of situations correspond to the emotions they experience in these contexts. Using analysis of variance, the authors' results show a systematic relationship between cognitive appraisals and 10 consumption emotions. The authors' findings offer theoretical insights into these consumption emotions, the appraisal and consumption emotion correspondence, basic-versus subordinate-level category differences in emotions, and mixed consumption emotions. The findings provide a practical framework for academics and practitioners interested in better understanding and managing consumption emotions. |
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