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| Tekijä: | Schwarz, M. Nandhakumar, J. |
| Otsikko: | Conceptualizing the development of strategic ideas: a grounded theory analysis |
| Lehti: | British Journal of Management
2002 : MAR, VOL. 13:1, p. 67-82 |
| Asiasana: | DEVELOPMENT MULTINATIONAL COMPANIES STRATEGY THEORIES |
| Kieli: | eng |
| Tiivistelmä: | This paper presents the findings of a grounded theory study on the development of strategic ideas in a multinational organization. By drawing on the rich data generated from this longitudinal in-depth field study, this paper provides a theoretical framework for the development of strategic ideas. |
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