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| Tekijä: | Macfarlane, P. |
| Otsikko: | Structuring and measuring the size of business markets |
| Lehti: | International Journal of Market Research
2002 : VOL. 44:1, p. 7-30 |
| Asiasana: | MARKETS MEASUREMENT |
| Vapaa asiasana: | BUSINESS SAMPLING STRUCTURING |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this paper is to update McIntosh's and Davies' paper "The sampling of non-domestic populations" (1970) and summarise the state of business sampling at the beginning of the twenty-first century. It also aims to encourage the reader to consider what work needs to be done to develop business sampling in the future, since the industry is facing a faster rate of change than at any point of the past. |
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