haku: @author Pallister, J. / yhteensä: 2
viite: 1 / 2
« edellinen | seuraava »
| Tekijä: | Davies, J. Foxall, G. R. Pallister, J. |
| Otsikko: | Beyond the intention-behaviour mythology: an integrated model of recycling |
| Lehti: | Marketing theory
2002 : VOL. 2:1, p. 29-114 |
| Asiasana: | MODELS MODEL TESTING ANALYTICAL REVIEW MARKETING MARKETING THEORY |
| Kieli: | eng |
| Tiivistelmä: | This paper presents a critique of the multi-attribute models of Fishbein and Ajzen and the social-psychological model of altruistic behaviour proposed by Schwartz. The purpose is to understand better the capacity of these theories of behavioural response to predict and explain observed consumer behaviour. The authors argue that the evaluation of such models cannot proceed in abstract contexts. The development, implementation and maintenance of a kerbside recycling programme by the Cotswold District Council in the UK provided an opportunity to examine the cognition-behaviour links proposed by these theories. Unlike most other tests of these models, the authors' research employs independent measures of behaviour as well as behavioural intention and other alleged cognitive precursors of behaviour. |
« edellinen | seuraava »
SCIMA