haku: @author Phelan, S. / yhteensä: 2
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| Tekijä: | Phelan, S. |
| Otsikko: | Kick the tires of a new niche |
| Lehti: | Journal of Accountancy
2002 : SEP, VOL. 194:3, p. 28-33 |
| Asiasana: | Accountants Marketing Retail industry Cars Dealers USA |
| Vapaa asiasana: | Niche marketing |
| Kieli: | eng |
| Tiivistelmä: | CPAs who like cars, entrepreneurs and an active environment should woo dealership clients. For a CPA, an auto-dealer niche is recession-resistant. To gain familiarity with the structure of dealerships and the car industry, a CPA should read industry periodicals and skill-building books, and take courses. |
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