haku: @author Areni, C.S. / yhteensä: 2
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| Tekijä: | Areni, C.S. |
| Otsikko: | The proposition-probability model of argument structure and message acceptance |
| Lehti: | Journal of Consumer Research
2002 : SEP, VOL. 29:2, p. 168-187 |
| Asiasana: | Communication Languages Models |
| Kieli: | eng |
| Tiivistelmä: | Drawing on aspects of logic, classical rhetoric, psycholinguistics, social psychology etc., this article developes the proposition-probability model (PPM) of argument structure and message acceptance in which verbal arguments are decomposed into arrays of three types of propositions: (a) product claims, (b) data supporting those claims, and (c) conditional rules specifying the relationship btw. the data and the claims. The propositions making up a given argument can be stated, entailed, presupposed, conversationally implicated, and/or linguistically signaled. Message acceptance is based on the formation and/or modification of beliefs corresponding to the propositions in a given argument. |
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