haku: @author Christou, E. / yhteensä: 2
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| Tekijä: | Christou, E. Kassianidis, P. |
| Otsikko: | Consumer's perceptions and adoption of online buying for travel products |
| Lehti: | Journal of Travel & Tourism Marketing
2002 : VOL. 12:4, p. 93-107 |
| Asiasana: | Travel Tourist industry Shopping Electronic commerce Greece |
| Kieli: | eng |
| Tiivistelmä: | The study examines the relationship between the advantages and disadvantages of electronic travel shopping, in comparison to traditional in-store shopping from high street travel agents, and consumers' perception of the innovation characteristics of e-shopping, and the relationship between consumers' perception of these characteristics and their intention to adopt electronic travel shopping. These relationships are eamined using a sample of households in Greece. The results indivate that the advantages and disadvantages of physical efforts and time pressure related to traditional in-store travel agency shopping positively influence consumers's perception of the characteristics of e-shopping. |
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