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| Tekijä: | Kucuk, S.U. |
| Otsikko: | The changing consumerism with the Internet: A global perspective |
| Lehti: | Journal of Euromarketing
2002 : VOL. 12:1, p. 41-60, 61 |
| Asiasana: | Consumers Culture Internet International Asia Europe USA |
| Kieli: | eng |
| Tiivistelmä: | This study explores the changing perspectives of consumerism in relation to Internet usage on the cultural individualism-collectivism continuum in five countries. The new consumerism components were tested with the AWMF (Acceptance of Web Marketing Facilities) scale in the U.S, the U.K. and in Denmark where individualistic culture is dominant, and in Japan and Turkey where collectivist culture is dominant. The results showed that the new consumerism in individualist and collectivist cultures on the Internet differ from each other, by which the cause is mainly based on the security issue. The collectivists associate security issues with financial risk while the individualists consider it as a privacy issue or alternatively perceive security as a part of the services and products sold or as one of the convenience/satisfaction components on the Internet. |
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