haku: @author Zhang, Z.J. / yhteensä: 2
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| Tekijä: | Jedidi, K. Zhang, Z.J. |
| Otsikko: | Augmenting conjoint analysis to estimate consumer reservation price |
| Lehti: | Management Science
2002 : OCT, VOL. 48:10, p. 1350-1368 |
| Asiasana: | Conjoint analysis Consumer choice Pricing Strategy |
| Kieli: | eng |
| Tiivistelmä: | Consumer reservation price is a key concept in marketing and economics. The authors propose a conjoint-based approach to estimate consumer-level reservation prices. This approach integrates the preference estimation of traditional conjoint with the economic theory of consumer choice. |
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